UX Research & Analysis
Planning and facilitating qualitative and quantitative research aimed at understanding users' needs, pains and gains.
My name is Marianne.
I'm a UX and
Service Designer
I deliver clarity and structure by detangling complexity.
I typically join a project before it's even a project, to help understand and define what is required for a solution to create impact.
I'm fluent in agile methodologies, product- and design thinking and service design frameworks.
UX Strategy
Finding the golden path that creates value for both users and the business.
Service Design
Mapping user journeys, including customer-facing touchpoints (human and digital interactions) and underlying processes (internal procedures and IT infrastructure).
Defining "As is" journeys as well as "To Be".
Product Discovery
Planning and facilitating product discovery processes, spanning over user and stakeholder needs, technical landscape and business objectives.
UX Design & Prototyping
From high level sketching to detailed interfaces and interactive prototypes.
Product Coaching
Assisting in implementing product thinking in organisations and providing tools on how to work with discovery and empathy.
Skills
Soft skills
- Open, friendly & curious
- Easy going & versatile team player
- Like finding structure in chaos
- Enjoy fast paced processes
Tools & Frameworks
UX research// User interviews, focus groups, observation, usability testing, pretotyping and anthropological methods
Service Design Blueprint// UXpressia, Miro, Figma
Design thinking// Google Venture sprints
Agile processes// SAFe, Scrum
Wireframing & interactive prototypes// Figma, Sketch
Handsketching// Concept sketches, visual storytelling
Usability testing// Think-out-loud tests, in-person / remote
Facilitation & ideation// Miro
CMS// SharePoint, WordPress, Squarespace, WIX
Experience
Freelance UX and Service Designer
2018 — NOW
Partnering with startups and enterprises of all sizes on UX strategy, user research, and product innovation.
AKA Startup Incubator (2025)// 3-month intensive program developing digital products & services
Prenaital.com (2025)// Early-stage UX strategy and prototyping for AI-based health tech solution
Novo Nordisk (Nov 2023 — Sept 2025)// UX research and strategy on internal digital tools and methods
HullRover (2025)// UX and content for a startup in the maritime B2B market
Larry vs Harry (2025)// UX research and UX improvements for B2C platform
Templafy (2024)// Led full platform redesign for enhanced user flow and usability
IDA Forsikring (2023 — 2024)// Developed strategic service design concepts
Ørsted (2022 — 2023)// Facilitated design thinking processes and coached Product Owners in adapting agile methods
Wired Relations (2018 — 2019)// UX consultant on continuous digital compliance platform
Jamii.one (2018 — 2022)// Designed digital inclusion tool for underserved communities in Eastern Africa
Senior Experience Designer — Hello Great Works (now NOA Ignite)
2015 — 2018
Led service design projects across insurance, banking and logistics.
Senior UX Designer — Magnetix (now Merkle)
2007 — 2015
Designed digital experiences and loyalty platforms for leading Danish brands in retail, pension and hospitality sectors.
Education
MSc Information Technology — IT University of Copenhagen2005 — 2007
BA Communication & IT — RUC2002 — 2005
Multimediedesigner — KEA2000 — 2002
Originally from Norway, I've called Copenhagen my home since 2000, where I live with my husband, Elfar, and our daughter, Kajsa. Beyond work, I'm a social bee — both enjoying the outdoors (skiing or hiking) and indoors playing board games or creating stuff with my hands. I also volunteer in my local sports community Ørestad IF.
I love users
Corny, I know. But I truly love to dive into a new project or domain where the goal is to understand the users and their context, motivation, needs and problems. Switching between zooming in on their reality, and zooming out and slowly seeing patterns emerge. I enjoy discovering the messiness, the imperfections, the predictabilities and the unpredictabilities of the people we design for. To see users with clear, unbiased eyes — or at least strive to do so. Because deep down it resonates with us on a human level. Users are only human — who knew!
It's only when we start to design for real people that we can design something that actually works.
I am happy to help you with:
- UX research
- UX strategy
- Service design
- Product discovery
- Product coaching
- Product management